Crime App - Satirical Advert - 4 Days
Branding experiment with a touch of humor - No AI was used
Objective
Poke fun at the tech industry while developing a high value portfolio asset.
Steps
1. Write script
2. Storyboard script
3. Develop branding
- Color theory
- Market research
- Mood board
4. Logo design and intro animation
5. App UI and icon designs
6. Content acquisition
- Scrubbing web for videos
- Generating lifelike text to speech
7. Color grading to unify video
8. Clip sequencing (Premiere)
9. Simulating app UI (After Effects)
10. Sound design and backing track
11. Compositing together
12. Youtube thumbnail
Logo Design
Capture the essence of the app's purpose while imitating common styles on the Atlassian Marketplace
Colors
Law breaking
Inspiring
Too relaxed
UI Design
Doordash but for crime.
Deciding the function and purpose of the app.
Icon Design
After determining what the app would do and how people would use it.
Storyboard Design
Originally intended as an Instagram post. Once it was laid out, the full ad had to be created.
Mood Board
Night Lights - Clock Tower Projection
commissioned by painter Joseph Toney
Objective
• Compile the paintings of Joseph Toney into a creative and cohesive way to tell a story, projected on Denver's iconic Clock Tower.
• An abstract story of growth, emerging and evolving from different encounters while weathering the cold of the Rockies.
Client Notes
"Get wild with it"
• Simple could be better
- I think too much detail could be lost w/ the quality of the projection.
• Try to create a beginning, middle, and end within the loop.
- even if its abstract, having this visual flow should help cue the viewer in for the full piece instead of just glancing at it.
- a seamless loop could be fun w/ out a obvious reset
• Tell a story, Create a visual narrative
* A few first thoughts
-
an abstract journey through flat valley terrain, then high mtn peaks, then clouds, and beyond…
-
Create visual cues to degradation and draw attn to Climate Change.
Piece starts with snow in the mtns and transitions into the mtns catching on fire, cracking, falling apart. Representing drought and forest fires. -
Draw attn to urban encroachment on our wild places.
IE: could be mines, new condos, cities, roadways, etc… or less literally by tying in a gridded orange construction fence as a abstract element to represent this.
Delivery
• 1:30 – 2:30 – looping video
• Working Resolution 3438px × 1080px
- Will project vertically
- Delivered in landscape format
- need namecard on loop
• Estimated Projection Area: 40’W × 140’T, approx. 56,000 sq. ft.
• Delivered Format Expectations:
- Resolution: 3438 × 1080
- Codec: H.264 or HAP-Q
- Container: .mp4
- Frame rate: up to 60fps (feel free to use whatever rate is best for your art)
- Compression: Please send files as .mp4s
Tentative Timeline
• 9/15/21 – Have concept narrowed down to one solid direction
• 10/15 – Animation Check in
• 11/15/21 – 12/1/21 – opportunity for test projection
• 12/3/21 – Final Delivery
Output
Result
Location
Denver Clock Tower
Supplied Artwork
Piece 1/22
Direction Mockups
Storyboard
Hitoki
patented laser ignition vape
Objective
Marketing campaign for an emerging technology in electronic vaping devices.
Beginning Details
• 3D model device in Cinema 4D
• Render in Keyshot
• Animate exploding view for website parallax
• Design high quality packaging
Marketing R&D
Research current trends in the vaping industry including, but not limited to, competing brands in the same lane, social media, magazines, and advertisements
Development Process
• Render product images formatted for all social media and marketing materials.
• Animate product in Cinema4D and Keyshot
• Create static magazine advert for High Times
• Design high quality packaging like "an expensive champagne bottle"
• Create instruction manual collaborating with safety and inspection team
Render
Magazine Adverts
Legendary Animals
virtual music group - full production
Objective
Create a virtual concept music group for members who want to stay anonymous. Plans to continue project after album with Western type sitcom.
Process
• Define and develop character concepts
• Create, remodel, and rig characters in Blender
• Learn Unreal Engine 5
• System rig assets into Unreal Engine
• Map/create materials
• Build Physics Assets
• Build Western world map foundation
• Rig miscellaneous objects
Thoughts
This project has become very dear to me.
It is a culmination of every talent I have put to use and it's something I've never been more proud of. Creating characters from scratch and making them come to life is an extremely rewarding process from start to finish. Every hurdle, every bug, all the weeks trying to fix one tiny detail is worth the time. The characters Tumbleweed Jones, Jericho Blaze and Tornado Slim have become people I care about and they deserve the best possible justice in production.
Due to retaining anonymity, unfortunately I can't link all of the content to uphold the freedom of creative expression.
outcome
process (abridged)
more animations
